The new sophisticated anti-tobacco ads are really potent specifically because they are based on real documents. In fact, the 2nd ad targeting hipsters.. I worked for a marketing company which did just that. We gave money to promoters and threw parties and gave away smokes to hipsters.. the worst thing i've ever done. Going to hell for that for sure..
Anyway, 2 years off the smokes and no going back. Cold turkey with a buddy (NS) and a bike is what got me over the hump. Not that it was easy. But hey, carpe diem!
Big tobacco, you stink! Think i can sell that as a marketing slogan? Anyone have any better ones?